Whether it’s a mini-session for updated headshots or a more in-depth lifestyle brand shoot, following these tips will help you shine and feel confident on shoot day.
1. Understand the Power of Professional Photography
Your photos are often the first glimpse potential clients, employers, or collaborators have of you. High-quality, professional images build trust, create recognition, and communicate value. Think of them as an investment in yourself and your personal brand—a far cry from casual selfies.
When self-doubt creeps in, remind yourself that you’ve hired an expert. Your photographer knows how to guide you through a relaxed, authentic session. The goal is to create images that reflect your best self, so focus on what you can control and trust your photographer to handle the rest.
2. Wardrobe Prep: Dress for Confidence and Consistency
What you wear sets the tone for your photos, so take the time to choose outfits that align with your personal or business brand. Here are some key wardrobe tips:
- Bring Options: For mini sessions, bring 1–2 outfits. For hour-long or full-brand sessions, bring 2–5 outfits. Jackets and light layers can add variety without requiring full changes.
- Choose Colours Wisely: Select colours that flatter your skin tone, hair, and eyes. These don’t have to match your brand colours but should complement them. Avoid flashy patterns or bright colours that might steal the spotlight from you.
- Fit is Everything: Clothes that fit well are universally more flattering. Loose or boxy clothing can be harder to photograph, no matter your body type. Comfort is key—when you feel good in your clothes, it shows in your photos.
- Don’t Forget the Details: Launder and press your clothes, and de-lint them before your session.
3. Grooming and Makeup: Subtle Enhancements Matter
Think of your session like a professional event. Small grooming and makeup adjustments can make a significant difference:
- Hydrate and Rest: Stay hydrated and get good sleep in the days leading up to your session. Avoid salt and alcohol the night before to prevent puffiness.
- Brows, Nails, and Facial Hair: Keep these tidy and clean. Neutral manicures and well-maintained facial hair create a polished look.
- Hair: Avoid trying a new hairstyle right before your session. Have a brush, comb, and products for flyaways or touch-ups.
- Makeup: Apply slightly more than usual—foundation, mascara, and a hint of lip colour help your features pop while keeping your look natural. Even if you don’t typically wear makeup, a touch of mascara and lip tint can go a long way. Refresh your makeup just before the session.
- Lip Care: Use lip balm to prevent chapped lips. This simple step keeps your smile looking fresh.
4. Mindset: Empower Yourself
Preparing for your headshots isn’t just about the external work. Your mindset matters, too. Focus on why you’re doing this. This isn’t about perfection; it’s about authenticity and connecting with your audience.
Remember, professional photography is about showcasing you. Confidence and ease translate beautifully into photos, so do what you need to feel empowered—whether that’s playing a favourite playlist or a few deep breaths before stepping in front of the camera.
5. Be Prepared
Timeliness sets the tone for a successful session:
- Choose Your Location: Whether it’s at your home, office or some outdoor location, or maybe a mix of locations, know roughly where you’ll be working with your photographer to achieve the kind of images that represent you best.
- Session Timing: Many photographers schedule sessions around optimal lighting conditions. Being late not only eats into your session time but could also impact the quality of your photos.
To begin with, your photographer will likely review your wardrobe and discuss the session’s flow. This time allows you to ease into the process and feel comfortable before the camera starts clicking.
6. Practical Tips for the Day of the Shoot
On the day of your session, keep these tips in mind:
- Light Exercise: A brisk walk or light stretching before your session can give your skin a natural, healthy glow.
- Don’t Stress About Blemishes: Wake up with a breakout? Don’t worry. Avoid touching or picking at it, as this can make it worse. Trust that retouching will handle minor imperfections.
- Touch-Up Essentials: Have items like a lint roller, blotting paper, and a brush for quick fixes during the session.
- Relax and Have Fun: A great headshot session is a collaborative experience. The more you relax, the more your personality will shine through in the photos.
7. How to Use Your Headshots and Brand Photos
Once you have your photos, don’t let them sit unused on your hard drive. Leverage them to enhance your personal and professional presence:
- LinkedIn and Professional Profiles: A polished headshot can make a strong first impression on potential employers or clients.
- Social Media: Use your photos to update profile pictures, create engaging posts, and reinforce your personal brand.
- Marketing Materials: Incorporate your images into business cards, websites, and brochures.
- Speaking Engagements: Use your headshots for promotional materials, event posters, or programs.
- Media and Press Kits: High-quality photos make your brand look legitimate and professional in media coverage.
8. After the Session: Keep Your Brand Fresh
Professional photos are an investment, but they’re not meant to last forever. Depending on your industry, updating your headshots every 1–2 years keeps your brand relevant and aligned with any personal or professional changes. If your look has evolved or you’ve entered a new phase of your career, a fresh session can reflect that growth.
Final Thoughts
Your headshot or brand photo session is an opportunity to present yourself authentically and professionally. With the right preparation, you’ll walk away with images that boost your confidence, elevate your brand, and open doors to new opportunities. Remember, you’ve got this—and your photographer has your back every step of the way.